The air transport sector is often seen as a kind of laboratory for the design and implementation of the new pricing mechanisms. This course zooms in on pricing as a key strategic tool in air transport and considers in detail the various aspects of its theoretical underpinning. Traditional, as well as innovative pricing systems, are discussed in relation to spill rates, rate reduction, rate restrictions, dynamic slot allocation, multiple discount classes and route assignment.The scope of the course extends beyond airlines to the pricing strategies of other players in the air transport
The scope of economic and financial effects produced by pricing
The scope of price and revenue optimization
The role of pricing in the business development strategies;
Strategic diversification related to capacity allocation, overbooking, markdown, etc.
Pricing with supply constraints
Pricing under public service obligations constraints
Pricing for policy analysis
Decide on pricing strategies in the face of changing scenarios;
Use negotiation skills in the implementation of pricing strategies
Primary Target Population
The course will be focused on the relation between the following groups of stakeholders: Airlines; Airports; Air Navigation; Service Providers, Ground Handlers.
The primary target is students willing to evolve as experts in Air Transport Pricing, as well as staff of the stakeholders willing to evolve in their careers